Mobility in Europe Is Accelerating
Europe isn’t just adapting to the future of mobility — it’s leading it. Under the Fit for 55 framework, the European Union aims to reduce CO₂ emissions by 55% by 2030. This ambitious goal is already reshaping the way people and goods move across the continent.
Electric Vehicles (EVs)
The EV revolution is in full swing. In 2024, electric vehicles accounted for 23% of all new car sales across Europe, with 16% of those being fully electric models. The UK has now overtaken Germany in battery electric vehicle (BEV) sales, reaching 382,000 units sold. Norway remains the global leader, with 80% of new car sales being electric. Meanwhile, Central and Eastern Europe (CEE) and the Balkans are ramping up rapidly — Czechia saw a 64% increase in EV adoption, Greece reached 11%, and Slovenia hit 10%.
However, infrastructure gaps persist. The Western Balkans have just around 1,540 public charging stations, compared to 75,000 in the Netherlands alone. To address this, the EU’s Alternative Fuels Infrastructure Regulation (AFIR) will require fast chargers every 60 km along major highways by 2025. A complete ban on new petrol and diesel car sales is set for 2035. By then, the EV market is forecast to reach $225 billion, with growing interest in the second-hand EV market further driving accessibility.
Autonomous Vehicles (AVs)
Autonomous mobility is also gaining momentum. The EU’s Automotive Action Plan, launching in 2025, includes €1 billion in funding to support AV pilot programs and innovation. The AV Alliance is helping drive collaborative development and deployment strategies across the region.
Switzerland will legalize Level 4 autonomous driving routes in March 2025, paving the way for broader adoption. City-based pilot projects are already underway in Barcelona, Valence, and Zurich, while freight and logistics AV trials are taking place in Germany and the Nordic countries. Mercedes-Benz’s Level 3 “Drive Pilot” system is now commercially available in Germany, with other automakers expected to follow.
Autonomous mobility is also gaining momentum. The EU’s Automotive Action Plan, launching in 2025, includes €1 billion in funding to support AV pilot programs and innovation. The AV Alliance is helping drive collaborative development and deployment strategies across the region.
Switzerland will legalize Level 4 autonomous driving routes in March 2025, paving the way for broader adoption. City-based pilot projects are already underway in Barcelona, Valence, and Zurich, while freight and logistics AV trials are taking place in Germany and the Nordic countries. Mercedes-Benz’s Level 3 “Drive Pilot” system is now commercially available in Germany, with other automakers expected to follow.
Micro-Mobility & MaaS
The micro-mobility market is experiencing rapid growth. In 2023, dockless bike rides increased by 54%, and the market is projected to reach $10 billion by 2030. E-scooters remain popular in countries like Italy, Spain, Slovenia, and Croatia. However, cities like Paris and Madrid have banned shared scooters, which has led to a rise in bicycle use.
Italy is introducing new safety regulations for micro-mobility — including mandatory helmets, insurance, and license plates — signaling a maturing regulatory environment. At the same time, the adoption of Mobility-as-a-Service (MaaS) platforms is increasing in cities such as Vienna and Helsinki, where integrated apps allow users to seamlessly navigate public and private transport networks.
Public Transit & Urban Mobility
Public transit is becoming cleaner and more efficient. In 2024, 49% of new city buses in the EU were zero-emission. The Netherlands, Finland, and Iceland have already achieved 100% electric bus fleets. Metro and light rail systems are expanding in cities like Paris, Berlin, Sofia, and Belgrade — where the first metro line is being launched.
Belgrade will also introduce free public transit in 2025, while Vienna continues to offer one of the most affordable mobility passes in Europe at €1 per day. Across the EU, cities are increasingly adopting contactless fare systems and MaaS platforms, such as Jelbi in Berlin and Whim in Helsinki, improving user convenience and accessibility.
🚀 Pulsar Mobility Initiative
Pulsar is empowering the next generation of clean mobility leaders through business development support, mentorship, and strategic partnerships with cities, agencies, and OEMs. With a strong regional focus and a global outlook, we align closely with the goals of the European Green Deal and the Fit for 55 roadmap.
Why Now?
European mobility is at a tipping point. EV adoption is growing, autonomous technology is maturing, and cities are investing in infrastructure like never before. The market is ready — and startups are uniquely positioned to lead the transition.
Our Commitment
Pulsar backs long-term partnerships that advance urban mobility, reduce emissions, ease congestion, and improve everyday travel. We work side by side with founders, local governments, and investors to build smarter, cleaner transport solutions for everyone.
Let’s connect and drive the next generation of European mobility — together.
The micro-mobility market is experiencing rapid growth. In 2023, dockless bike rides increased by 54%, and the market is projected to reach $10 billion by 2030. E-scooters remain popular in countries like Italy, Spain, Slovenia, and Croatia. However, cities like Paris and Madrid have banned shared scooters, which has led to a rise in bicycle use.
Italy is introducing new safety regulations for micro-mobility — including mandatory helmets, insurance, and license plates — signaling a maturing regulatory environment. At the same time, the adoption of Mobility-as-a-Service (MaaS) platforms is increasing in cities such as Vienna and Helsinki, where integrated apps allow users to seamlessly navigate public and private transport networks.
Public Transit & Urban Mobility
Public transit is becoming cleaner and more efficient. In 2024, 49% of new city buses in the EU were zero-emission. The Netherlands, Finland, and Iceland have already achieved 100% electric bus fleets. Metro and light rail systems are expanding in cities like Paris, Berlin, Sofia, and Belgrade — where the first metro line is being launched.
Belgrade will also introduce free public transit in 2025, while Vienna continues to offer one of the most affordable mobility passes in Europe at €1 per day. Across the EU, cities are increasingly adopting contactless fare systems and MaaS platforms, such as Jelbi in Berlin and Whim in Helsinki, improving user convenience and accessibility.
🚀 Pulsar Mobility Initiative
Pulsar is empowering the next generation of clean mobility leaders through business development support, mentorship, and strategic partnerships with cities, agencies, and OEMs. With a strong regional focus and a global outlook, we align closely with the goals of the European Green Deal and the Fit for 55 roadmap.
Why Now?
European mobility is at a tipping point. EV adoption is growing, autonomous technology is maturing, and cities are investing in infrastructure like never before. The market is ready — and startups are uniquely positioned to lead the transition.
Our Commitment
Pulsar backs long-term partnerships that advance urban mobility, reduce emissions, ease congestion, and improve everyday travel. We work side by side with founders, local governments, and investors to build smarter, cleaner transport solutions for everyone.
Let’s connect and drive the next generation of European mobility — together.