AI + Football = The Future of Talent Scouting in Brazil
2025-05-18 00:46
AI + Football = The Future of Talent Scouting in Brazil
Brazil has long been known as a football powerhouse — but today, it’s emerging as one of the most exciting hubs for SportsTech innovation.
Startups like Footbao and Cuju are reshaping how clubs discover and nurture emerging talent, blending artificial intelligence with grassroots passion to create the next generation of football scouting.
⚽ Footbao: The “TikTok for Footballers”
Footbao has been making waves as a social platform where young footballers can upload short videos showcasing their skills.
But here’s where the magic happens:
AI algorithms analyze these clips, flagging promising talent before human scouts step in.
With over 500,000 users in Brazil, Footbao has already raised €5.8 million in funding and is generating revenue through its premium services.
Looking ahead, Footbao plans to launch the Footbao Cup in early 2025 — a tournament where selected players will face off against 15 of Brazil’s top youth teams, providing a real-world proving ground for digital stars.
🌎 Cuju: Global Drills, Local Impact
Backed by Germany’s Rogon agency, Cuju offers a standardized, gamified platform where players worldwide can:
Complete skill drills
Participate in virtual competitions
Benchmark their performance
In Brazil alone, Cuju has attracted 50,000 users and secured an initial investment of €5 million — a clear sign that global scouting is moving into the digital age.
🔥 Why This Matters
This is what next-gen scouting looks like:
AI-driven insights meet human expertise.
Grassroots players gain direct exposure to top clubs.
Brazilian talents — including a growing number of women athletes — are now more connected than ever to European clubs and international opportunities.
With the Women’s World Cup 2027 set to take place in Brazil, platforms like Footbao and Cuju are poised to play a pivotal role in elevating female talent and transforming the landscape of women’s football.
💬 Let’s Collaborate
At Pulsar VC, we’re passionate about backing the innovators driving the future of sport.
➡ Are you working on a SportsTech solution in Latin America or beyond?
Let’s connect! 📩 Together, we can help shape the future of talent discovery, player development, and the global sports ecosystem.