Baskonia Alavés Group includes Saski Baskonia, one of the top basketball teams in Europe, Deportivo Alavés, playing in first division of La Liga Spanish league, NK Istra 1961, a football club playing in the first division on the Croatian League, Bakh, a top notch leisure and training facilities in Vitoria and Euneiz university.
Their objective is to transform the sports industry through excellence in business management, the competitiveness of their teams, and the promotion of talent, innovation, and new technologies.
According to club CEO Haritz Kerejeta, “Deportivo Alaves aims to reach the highest competitive standards through technology and innovation by trying to control all information possible around football and players: from injury prevention, recovery, scouting, performance analysis, and much more.”
“Our main goal is to diversify our business, not to depend solely on football and basketball for our income. Having the university and the sports facilities will create new revenue streams, provide resources to the club, increase the budget, help us be more competitive, and decrease that gap,” he added.
To achieve this growth, the group, led by President Josean Querejeta, has established The Faktory, a center of innovation and new businesses that serves as a strategic platform addressing the needs and challenges of all teams under the Baskonia-Alavés Group umbrella.
Their objective is to transform the sports industry through excellence in business management, the competitiveness of their teams, and the promotion of talent, innovation, and new technologies.
According to club CEO Haritz Kerejeta, “Deportivo Alaves aims to reach the highest competitive standards through technology and innovation by trying to control all information possible around football and players: from injury prevention, recovery, scouting, performance analysis, and much more.”
“Our main goal is to diversify our business, not to depend solely on football and basketball for our income. Having the university and the sports facilities will create new revenue streams, provide resources to the club, increase the budget, help us be more competitive, and decrease that gap,” he added.
To achieve this growth, the group, led by President Josean Querejeta, has established The Faktory, a center of innovation and new businesses that serves as a strategic platform addressing the needs and challenges of all teams under the Baskonia-Alavés Group umbrella.
Baskonia Alavés group in the metaverse world
The strategy of the Baskonia Alavés Group in the metaverse world is approached from the perspective of gaming. We understand that it is a sector already associated with metaverse concepts such as its own digital economy, such as purchasing skins in Fortnite or buying digital cards in FC game.
Additionally, “these projects have specific business models associated with them that allow the group to generate revenue, ranging from sponsorship to the creation of new digital assets”, says Aitor Jiménez, Chief Innovation, Strategy and New Business Officer at Baskonia Alavés Group.
Here, The Faktory is the most advanced club among all the clubs in La Liga, with several projects such as: DEPORTIVO ALAVÉS RACING CAR in FORTNITE
Additionally, “these projects have specific business models associated with them that allow the group to generate revenue, ranging from sponsorship to the creation of new digital assets”, says Aitor Jiménez, Chief Innovation, Strategy and New Business Officer at Baskonia Alavés Group.
Here, The Faktory is the most advanced club among all the clubs in La Liga, with several projects such as: DEPORTIVO ALAVÉS RACING CAR in FORTNITE
The challenge is to coexist and integrate into the daily life of the fan
The approach of clubs and sports entities to the world of gaming entails numerous advantages that go beyond simple fun and providing their fan community with new forms of entertainment. These advantages cover aspects ranging from fan loyalty to generating new income for the club and promoting its brand in new formats and spaces.
This is where the Deportivo Alavés Racing Car project makes perfect sense, as it has enabled the development of a very powerful and disruptive platform for the loyalty of regular fans, bringing the club's brand to new audiences both nationally and internationally, attracting and entertaining new followers who are not familiar with or knowledgeable about the Vitoria team's brand. A new space has been created for brands that want to associate themselves with the image of Deportivo Alavés and its fan community.
A very clear example can be the sponsorship of the competition by a brand or the insertion of virtual elements integrated into the circuit, such as a football boot or an energy drink bottle. For brands and institutions, the opportunity is clear: to be present in the spaces where young people are and to speak the language they speak, shortening generational or more traditional product barriers.
In-game advertising and sponsor integration are strategies that can provide direct revenue to the club. Placing visual ads and promotional messages in strategic places in the game can be beneficial for both the club and the sponsors.
Of course, it is also essential to offer followers and fans an interactive and tailored experience throughout the different phases of the game that helps maintain an active and engaged user community, even during periods outside competitions and match days of Deportivo Alavés' activity on the pitch. The challenge is to coexist and integrate into the daily life of the fan so that they do not disconnect from the reality of the club and continue to grow their sense of belonging.
This is where the Deportivo Alavés Racing Car project makes perfect sense, as it has enabled the development of a very powerful and disruptive platform for the loyalty of regular fans, bringing the club's brand to new audiences both nationally and internationally, attracting and entertaining new followers who are not familiar with or knowledgeable about the Vitoria team's brand. A new space has been created for brands that want to associate themselves with the image of Deportivo Alavés and its fan community.
A very clear example can be the sponsorship of the competition by a brand or the insertion of virtual elements integrated into the circuit, such as a football boot or an energy drink bottle. For brands and institutions, the opportunity is clear: to be present in the spaces where young people are and to speak the language they speak, shortening generational or more traditional product barriers.
In-game advertising and sponsor integration are strategies that can provide direct revenue to the club. Placing visual ads and promotional messages in strategic places in the game can be beneficial for both the club and the sponsors.
Of course, it is also essential to offer followers and fans an interactive and tailored experience throughout the different phases of the game that helps maintain an active and engaged user community, even during periods outside competitions and match days of Deportivo Alavés' activity on the pitch. The challenge is to coexist and integrate into the daily life of the fan so that they do not disconnect from the reality of the club and continue to grow their sense of belonging.
Strengthening and expanding the community around the sports club
Fan participation through such initiatives is further expanded by creating online communities related to the game and its own activity. Facilitating the creation of specific forums and channels on social networks provides followers with a unique space to share experiences and opinions, thereby strengthening and expanding the community around the sports club.
Moreover, this collaboration has the potential to drive economic and social development in the local community, generating tourism and investment opportunities. Deportivo Alavés' foray into Fortnite represents an innovation in sports marketing that offers tangible benefits for the club and its community.
Fan participation through such initiatives is further expanded by creating online communities related to the game and its own activity. Facilitating the creation of specific forums and channels on social networks provides followers with a unique space to share experiences and opinions, thereby strengthening and expanding the community around the sports club.
Moreover, this collaboration has the potential to drive economic and social development in the local community, generating tourism and investment opportunities. Deportivo Alavés' foray into Fortnite represents an innovation in sports marketing that offers tangible benefits for the club and its community.
Conclusion
The European sports technology sector is rapidly evolving, and our new report highlights how the region is emerging as a major player in the global SportsTech market. Our comprehensive and multifaceted research provides valuable insights into the venture ecosystem, shedding light on the latest trends and innovations driving the industry forward.
Look for the full version of the interview with representative of Baskonia Alavés Group also there!
Download your copy now at the link below!
🔗 https://sport.pulsar.vc/report
The European sports technology sector is rapidly evolving, and our new report highlights how the region is emerging as a major player in the global SportsTech market. Our comprehensive and multifaceted research provides valuable insights into the venture ecosystem, shedding light on the latest trends and innovations driving the industry forward.
Look for the full version of the interview with representative of Baskonia Alavés Group also there!
Download your copy now at the link below!
🔗 https://sport.pulsar.vc/report